2009 Application of the first half of the printer industry

 Computer Industry Research Center of CCID Consulting CCID Consulting division Zou Liying
market application in China's printer industry research shows that in 2008, demand for a larger proportion of the printer industry, mainly government, finance, education, accounting, respectively, 10.4%, 8.2% and 5.8%. in which the continuous progress of information technology and national economic stimulus plan is to promote the growth of the industry into a major factor in the printer.
Table 1 2007-2008 China's printer market structure and growth < br> Note: This table includes financial banking, insurance, securities and other financial services
2009 in the first half, finance, government and education sectors still account for a large proportion of the printer industry applications, including application of the Government 10.4% increased to 11.2%, faster growth rate.
Figure 1 the first half of 2009, the printer industry, market structure
of information continues to increase, traditional attitudes are beginning to be challenged printer purchases, large enterprises attach importance to documents, data management demand is increasing. industry is no longer a separate procurement of hardware equipment procurement, the overall solution-based procurement program will gradually become more common corporate procurement. Therefore, as the industry continues to subdivision applications, the printer application demand is gradually emerging from the development trend of personalization. The following sub-sectors from the perspective of the printer market analysis:

Government Industry Application information technology as the government has invested in the widening of the printer demand becomes increasingly important. as a government priority application of information technology and office automation, e-government to the printer made a relatively high application requirements. based on the actual application of the different government departments desktop monochrome laser printer and print a variety of instruments required for needle printer needs more, with the gradual increase in the penetration rate of color printers, color printing is becoming the focus of government attention to the user. In addition, the government has issued laws and regulations related to energy saving, and has introduced a series of policies to promote energy saving the smooth progress of the work, making the energy consumption as social trends. For the government sector is no exception, the relevant government departments in the procurement printer increasingly rational and comprehensive consideration of the demand with their own printer performance, use of post-maintenance and other costs, and environmental protection factors, and that the cost of the purchase cost and use to find a balance between. printer's use of cost, environmental protection, government procurement, after-sales service has become an essential factor of three. compared to laser printers, commercial jet the cost and energy-saving printer ink still have certain advantages, in 2008-2009 the central state organs available electronic information products, the project agreement, commercial inkjet printer is still the main objective of government procurement products. In the pre-purchase costs, business inkjet laser printer prices cheaper than the half, can save a lot of financial resources; post-print cost, high-capacity cartridge and split cartridge design greatly save the cost of leaflet printing and ink waste, further reducing supplies expenditure; in energy consumption, although more and more low-power laser products available, but the power consumption when printed on low-end laser printer power is generally about 400 watts, while that of commercial inkjet products work only 30 watts of power around using a commercial inkjet products not only can significantly reduce energy consumption, substantial savings in electricity charges while.
Therefore, the printer manufacturers need to combine the government printing office equipment industry on the demand, the introduction of printing products with high fitness, for the government sector provides comprehensive energy efficient products and solutions. According to CCID Consulting, the next three years the government information technology industry, size and growth rate of inputs are high, and the resulting share of government demand in the printer the proportion of the rapid increase in 2011, the application of the printer in the government sector the proportion will reach 14.2%.

Application of the education sector on the education sector, the printing speed, document processing, cost management and other needs were more prominent. products of good quality, low cost, high quality services and suppliers has become the education sector customers to choose the printer product key factor. As the education level of the continuous improvement of information, education, industry, IT hardware products to the rapid growth in demand Therefore, from the office printer market, the education sector's share has not be ignored, according to CCID Consulting's research shows that the first half of 2009, the education sector accounting for about 6.1%. But from the first half of 2008 to 2009, the Education printed office products industry in the procurement market, the trend of a gradual slowdown in growth. Since the end of 2008, the Education industry efforts have reduced purchasing the printer, one is affected by the financial crisis, the department began to save the budget and expenditures; another aspects of the main factors affecting the education sector due to demand for printers gradually become saturated, the education sector the need for high-volume document printing papers and teaching, the demand for mid-range printer is relatively large, and large-scale procurement in recent years, so that printing devices to meet the basic needs of office.
according to CCID Consulting, the education sector in the printer the next three years the proportion of demand will rise slightly, by 2011, the application of the printer in the proportion of education sector 7.2%. the next 3 years, in order to break through the current bottleneck in the application of education, industry, printer manufacturers need innovative technology in energy saving, safety, ease of use more effort, by providing on-demand printing solutions guide the education sector with the development of the line should be.
Application of the financial sector related to the financial industry
the client's financial information, transaction records and other confidential content, the printing process can be described in the information security a top priority, which determines Financial Security printing is the user to select printers primary consideration.
addition, as the domestic financial sector competition, the efficiency of the teller of the front and back office data security and control, higher operating costs, update requirements, Print speed, system stability is to ensure the normal financial operations, rapid implementation of the basic guarantee of the financial industry, these factors have made the printer product integrated, high-level requirements. from the product side, ticket printer, line printer, bar code printer to print in the financial sector gradually increase the proportion of equipment. The financial industry data security and disaster recovery requirements rise, the background data backup on the line printer and set higher requirements. usually the background is more centralized data processing business heavy weight of its mandate , continued to print the characteristics of a long time, besides the need to meet the printing speed, low noise and low operating cost requirements, the printer must have a high speed, high load and high stability. In addition, bar code, the application of technology in the financial sector also appears to particularly important, through bar code technology, can achieve real-time monitoring operational status of assets for the financial industry to provide timely and accurate high-level decision-making data, to achieve increase the value of fixed assets, reduce operating costs within the financial industry. And a wide variety of financial sector assets, the large number of Therefore, a large amount of bar code label printing, bar code printers for high load, high stability and timeliness of products and services require a higher, combined with RFID technology, bar code printing equipment is the focus of future financial industry.
under CCID Consulting predicts that by 2011, the printer in the financial industry's application of the ratio will reach 9.4%. At present, the financial industry-specific print products are still mainly concentrated in the United States, Japan and other brands, domestic manufacturers for the relatively low market share the next 2-3 years the special requirements for the financial industry, printer manufacturers to increase domestic R & D efforts to actively deliver high durability and high security printing products, will become the next market to open up the financial industry, an important means to expand market share.
As the state has increased efforts to improve the financial market environment, education, health and the launching of 3G network construction, the printer in the financial, education, health, telecommunications and other industries is still worth looking forward to the future, the next 3 years will still maintain the 7% about growth. which, along with the gradual implementation of domestic economic policy, government, education, financial industry will drive the future development of the domestic market, a major force in the printer.