This is the end of the market Citroen C5, the first two months of 2010 sales figures. February sales dropped significantly, of course, is the Chinese New Year holiday can be interpreted as caused by working to reduce, but it can be understood as the new market, the market potential after the order is digested, many consumers had a wait and see on Citroen C5, leading to follow-up orders can not keep up, causing a significant decline in sales due. Therefore, C5 is the key market trends in March, in the end this Dongfeng Citroen was first introduced into China market, B-class car will go, I am afraid that this month's sales performance will be at a glance.
In fact, the current market environment, Citroen C5 given an unprecedented opportunity. the recent outbreak of Japanese car several large-scale Although there are many consumers that this is only based on Japanese cars Toyota, led the rapid development of the accidental phenomenon, perhaps with an apology Toyoda, the quality of Japanese cars should be stable in a range. But after this farm credit crisis, but there will be some loss of market space, which over time is irreversible, this part of the share of the European system will eventually be transferred to the U.S. Department of the car. Therefore, in this environment, sales of Citroen C5 should be possible to rise only in line B-class car in Europe and America, the C5 is not the only thriving, Passat, Magotan, Mondeo winning, and Regal, LaCrosse popularity of these products which are not worse than the C5, Citroen C5 to be competitors out of double teams, there are still a lot of difficulty.
Citroen C5 at the time of listing more than held media test drive will be in a lot of the industry reflects the feeling of C5's test drive completely different from the traditional image of French cars. C5 chassis tuning and the flagship product 2.3L displacement powertrain configuration, into the set goals are entirely comfortable, not a pursuit of sports performance products. the manufacturer explain the product, also referred to the new sports-based Regal and horses 6 is not a direct rival Citroen C5, C5 is also different from the Accord, Camry and Passat business location, that is mediated almost the middle of sports and business. It seems to imagine the body as a strong build and wearing a leisure suit and high-level white-collar workers, both end up playing golf, you can put on a suit for a formal business meeting. reflection of the attitude, which is the most classic of French culture as an expression, like most of the Champs Elysées in Paris, sitting on the coffee shop travelers pass the time. opened Citroen C5 people can feel, C5 driving This is different from the sense of Citroen cars in a gentle and easy, definitely, and Japanese cars win a fight, but from the innate origin Citroen WRC rigid chassis and suspension tuning, the limit than the General Japanese cars are much higher, not to mention C5 beyond the Japanese car's safety performance was. Well, now Japanese cars in Waterloo, is not exactly the C5's big chance to do?
believe in China's high-end automotive market, do not like the passion and movement, and driving habits of people with mostly gentle, Citroen C5, the large space, dynamic performance, technical content and safety of consumers who can meet the daily needs of business and travel home. Citroen C5 Since listing, advertising intensity is not small, even the occasional TV viewers will see the two sticks of a shallow depth of a high-speed road chase C5 playing in commercials, the phrase Life do not know. but from many parts of Dongfeng Citroen 4S stores is not optimistic about the news, many parts of the current 2.3L to a more adequate stock C5, 2.0L and 3.0L only need a reservation, it is very easy to understand, C5 2.0L are not the main product, 3.0L displacement of the engine assembly part or imported, high-yield naturally, 2.3L is adequate car reflects the Dongfeng Citroen C5 really to need to increase efforts to promote the critical time.
good products were praised, seems to be a common problem Dongfeng Citroen, from the earlier Xsara, Picasso, all the later is true, but such a heavyweight product C5, it is Dongfeng Citroen not afford to lose. C5 listed, product awareness is there,UGGs, but the Citro?n C5 features such products, let those potential customers know and realize, there are many marketing and promotion homework to do. This is like a real beauty, ogle in the dark is the same no one can see, Citroen C5 product good is good, not great advertising can not,bailey UGG boots, but that does not change the consumer Citroen stereotype (I'm afraid that many consumers still remain in the Beverly and Citroen Picasso impression),Bailey UGG boots, C5 have the potential to strengthen the user experience, for those who had the Japanese system, and U.S. Department of B-class Ashkenazi interested potential car owners to have a chance to look at C5, and then add the appropriate interpretation of the promotion of the theme, with excellent product strength, have to worry that consumers do not change course it? fact, there are many cases in this area can learn from,UGG boots cheap, as far 1.8T Roewe 750, the host of the consumer interaction and experience activities, greatly strengthened the product's unique selling point, has won the support of many consumers, while sales of natural products is a natural thing. Of course, C5 does not necessarily need to organize similar for the demands of exercise and movement of the test drive activity, but a clear conception, can fully reflect the C5 Citroen consideration should focus on the content.
Vice President Wei Wenqing Dongfeng Citroen Citroen brand has long been recognized in China, the task of enhancing the brand image, sales there are still tasks to be completed, the two fronts of the difficulty is not small. Fortunately, the Dongfeng Citroen has started in the March 5 held in 30 cities across the country, Experience Tour Let the next few months to be sold to the actual C5 announced it!
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